Community

What is the View Tube?

The View Tube is a non-profit community venue run by the housing association Poplar HARCA, with services and amenities provided by a range of partners for the good of local people and visitors.

What happens at the View Tube?

Our collection of containers was initially conceived as a pop-up community venue in advance of the Olympics, but the site has developed a loyal following and a long-term purpose. The View Tube has a varied offer, unique in the surrounding area, catering for a cross-section of society:

  • The Common Greenway is a café serving great coffee and food seven days a week
  • View Tube Bikes offers a range of bike services for locals and visitors
  • V22 View Tube are affordable creative studios for making, showing and selling
  • There’s a tranquil community garden, tended by an amazing volunteer effort
  • We have social enterprise offices upstairs currently occupied by Dot Dot Dot
  • There is visitor interpretation related to the Greenway and Thames Water sewers and the Queen Elizabeth Olympic Park

A brief history

When the View Tube first opened in 2010, the ambition was to create a place valued by the local community. Leaside Regeneration and then Poplar HARCA have managed it since then, as a local café, a classroom for many thousands of local school students on field trips to Queen Elizabeth Olympic Park, workspace for local social enterprises, a focal point for community arts and celebration, community horticulture, bicycle hire and many other activities.

Some of the community activities once piloted at the View Tube have transferred into the Park itself, since one of the key objectives of creating the View Tube was to create an active ‘bridge’ between local communities and the Park before, during and after the Games.

With its founding link to the Olympics, the View Tube has always had a significant focus on health and wellbeing, with several walking and cycling groups – including London Borough of Newham, Cycle Confident, View Tube Runners, Blue Badge guides – using the site as a start or finish base.

The View Tube is evolving in 2017

With the support of its key tenant Dot Dot Dot – a social enterprise which creates housing for volunteers in buildings which would otherwise be empty – Poplar HARCA is improving the View Tube and its links with and usefulness for local residents, businesses and community groups.

The focus in 2017 is to re-energise the View Tube with partners who are excited by the long-term potential for the site. In all areas, the potential partner’s ability to generate sustainable social impact and fit into the overall vision for the View Tube is more important than the financial contribution they can make.

The Common Greenway became the cafe partner in March 2017. It is a proven business offering quality service and with plans to generate significant social impact.

Next we are introducing a new creative partner, V22 London, which has a long track record of creating affordable spaces for artists and creative businesses. They are improving and repurposing the long line of containers so that they are used on a daily basis, while retaining their focus on creativity and public interaction with art and the Greenway.

This new website is a step towards creating a more engaging digital presence so it is easier for people to find out about the View Tube, as well as hire spaces and make suggestions. We’ll be posting news updates, and will host regular community events. Watch this space!